The most important factor Google cares about while ranking websites is how authentic your website is? What I mean by that is
- When Google recommends your website to people for the first time, did they like it or not, how much time did they spend on your website? based on that Google decides whether or not your website is worthy of keyword people have been googling.
- How many other platform or people are recommending or back linking your website.
Let's talk about how to fix the first issue-
Before Google used to rely on meta information of the website like meta tags, meta descriptions and page title. Since people can fake those things and have completely different things in the page, which makes it look like Google is not doing very good job. So, these days, Google AI crawls through the page and extracts the most relevant paragraph to display as the title and summary in Google search list.
So, just spend sometime, write something that truely represent your website. It doesn't matter 100 or 5000 words, just write something impressive so people will spend sometime in your website.
Second question is how do I make other people back link to your site -
If you have really impressive and helpful content, people will start recommending your site in their social medial platform and websites.
But that is long short and beyond your control.
If you want to do it on your own, I will highly recommend you to do it on TikTok. You can create short video and add your website link in the description and bio of your TikTok account.
Trust on this, as of this point, TikTok has the best algorithm that can make you and your business go viral. Within an hour, your content will get hundreds of views and followers whereas in other platforms like YouTube, Twitter, Facebook, Instagram etc. you have to wait days or even a month to get single view and follower.